Case study / website and local SEO
QiFlow. From word of mouth to online consultation requests
QiFlow is an acupuncture and traditional Chinese medicine practice in Estoril. Diogo Fraga built its first website, giving people who found the practice on Google a way to request a consultation online.
The starting point
QiFlow grew through word of mouth. It already had a Google Business Profile, which Diogo gained access to in July 2021. The practice needed a website to explain what it did and make it easier for people to get in touch.
The work
Diogo started work on the WordPress site in December 2021. He built it in Portuguese and English, added a consultation request form and worked on local SEO and the Google profile. At the practice, a QR code gave patients a way to leave a Google review.
And that website gives us the visibility I was talking about.
Annual consultations at QiFlow
+60.2%
Change from 2021 to 2025 across all channels.
| Action | Nov. 2021 | Nov. 2025 | Change |
|---|---|---|---|
| Profile interactions | 57 | 132 | +131.6% |
| Direction requests | 46 | 105 | +128.3% |
| Website clicks | 8 | 21 | +162.5% |
| Call button clicks | 3 | 6 | +100.0% |
November 2021 was the last full month before work on the website began.
- Organic search
-
+20.8%
Search clicks rose from 106 to 128 when comparing August to October in 2025 and 2026.
- Google reviews
-
4.9 / 5
Based on 39 reviews visible on 8 November 2026.
The Google figures count discovery and actions online. The source of each consultation remains unknown.
Sources include consultation totals supplied by Vera Ferreira da Costa, her interview on 9 November 2026, monthly Google Business Profile reports, public reviews and Google Search Console data checked on 8 November 2026.